Turn Trend-Chasers Into Loyal Repeat Buyers
Fashion shoppers are fickle — they browse ten brands before buying one. We build Klaviyo email systems that make your brand the one they come back to, season after season.
Our fashion clients see an average 28% increase in repeat purchase rate within 90 days
Trusted by 60+ fashion and apparel brands on Klaviyo
Common Fashion & Apparel Email Challenges — Solved
The Problem
High browse-to-cart abandonment because shoppers compare styles across multiple brands
Our Solution
We build dynamic browse-abandonment flows with personalized product recommendations and urgency triggers tied to low-stock alerts.
The Problem
Seasonal inventory sitting unsold after peak collection drops
Our Solution
Segmented clearance campaigns that target past buyers by size, style preference, and purchase history — moving deadstock without blanket discounts.
The Problem
One-time buyers from influencer campaigns who never return
Our Solution
Post-purchase nurture sequences that educate on brand story, styling tips, and new arrivals to convert influencer-driven traffic into brand loyalists.
The Problem
Email revenue stuck at 15-20% because welcome flows were set up once and forgotten
Our Solution
Full flow audit and rebuild — we typically unlock an additional 8-15% in email-attributed revenue by optimizing welcome, winback, and post-purchase sequences.
Services Tailored to Your Industry
Fashion Email Strategy
Collection launch calendars, seasonal campaign planning, and segment-driven send schedules that align with your buying cycles and trend windows.
Lookbook & Campaign Emails
Visually rich campaign emails designed for fashion — editorial layouts, lifestyle imagery, and shoppable grids that drive clicks without looking like every other brand.
Style-Driven Automations
Browse abandonment, cart recovery, post-purchase cross-sell, winback, and VIP tier flows — all personalized by style preference, size, and purchase history.
Klaviyo Account Audit
Deep-dive into your current Klaviyo setup — deliverability, flow performance, list health, and segment gaps — with a prioritized action plan to fix revenue leaks.
Real Results for Real Brands
Womens contemporary fashion brand
Email revenue had plateaued at 18% of total despite a growing subscriber list of 120K.
Streetwear DTC brand
Drop-based model created revenue spikes but zero consistency between launches.
Sustainable fashion label
High acquisition cost from Meta ads with only 1.2 purchases per customer on average.
Email Designs That Convert
"We were sending the same email to our entire list every Tuesday. Excelohunt rebuilt our entire Klaviyo setup — segments, flows, campaigns — and within two months, email went from 18% to over 30% of revenue. Their fashion expertise actually shows in the work."
Priya Mehta
Head of E-Commerce, A contemporary womenswear brand
Ready to Make Email Your #1 Revenue Channel for Fashion & Apparel?
Get a free email audit tailored to fashion & apparel brands.
Frequently Asked Questions
We build launch calendars 4-6 weeks ahead with teaser sequences, early-access for VIPs, launch-day campaigns, and follow-up flows targeting non-openers and specific segment interests. Each launch gets a unique email sequence, not a one-size-fits-all blast.
Yes. We work exclusively with Klaviyo and have deep Shopify integration expertise. We pull product data, purchase history, browsing behavior, and customer tags directly into Klaviyo for hyper-targeted segmentation.
We design every campaign and flow template around your brand guidelines — your typography, color palette, photography style. We avoid cookie-cutter templates. Each email is designed to look like it belongs on your website, not in a Klaviyo template gallery.
Most fashion brands we work with reach 25-40% of total revenue from email within 3-4 months. The exact number depends on list size, traffic volume, and average order value. We set benchmarks during onboarding and report against them monthly.
Yes. Klaviyo handles both email and SMS. We build coordinated flows where SMS handles time-sensitive triggers (flash sales, restock alerts, shipping updates) and email handles storytelling and education. No channel cannibalization.
Relevant Guides for Fashion & Apparel
Practical email marketing strategies written specifically for your industry.
Email Marketing for Fashion & Apparel Brands: Seasonal Strategies That Sell
Email marketing strategies built for fashion and apparel brands. Seasonal campaign calendars, Klaviyo flows, and segmentation that drives 30%+ of revenue.
Why Fashion Abandoned Cart Emails Fail (And How to Fix Them)
Fashion has the highest cart abandonment rate of any e-commerce category — and generic abandoned cart emails make the problem worse. Here's how to address size uncertainty, fit hesitation, and style regret head-on.
New Season Email Marketing for Fashion Brands: How to Build Hype Before Launch Day
Most fashion brands waste their biggest asset — their email list — when launching new collections. Here's how to build genuine anticipation with a pre-launch email sequence that drives day-one sellouts.