Email That Brings Users Back When Push Notifications Can't
Most mobile apps lose 80% of users within 30 days. Email is the one channel that reaches inactive users outside the app — driving reactivation, subscription conversion, and long-term retention when in-app messaging can't.
App companies we work with see 2.4x higher 90-day retention through targeted email sequences
Working with consumer apps, SaaS platforms, and mobile-first subscription businesses
Common Mobile Apps Email Challenges — Solved
The Problem
80% of users who download the app never reach the key activation moment
Our Solution
Behaviorally triggered activation email sequences that guide new users step-by-step to their first value moment — based on what they have and haven't done in-app.
The Problem
Push notification opt-out rates are rising, leaving no way to reach inactive users
Our Solution
Email-first re-engagement strategy that reaches users who've disabled push — with personalised re-activation campaigns based on their last known in-app activity.
The Problem
Freemium users never convert because they don't see enough value to pay
Our Solution
Usage-triggered upgrade sequences that surface the paid feature at the exact moment a free user hits a limitation — not on a generic 30-day timer.
The Problem
App Store rating is dragging down organic downloads but there's no system to collect reviews
Our Solution
Post-positive-experience review request sequences triggered by in-app satisfaction signals — routing happy users to the App Store and unhappy users to support.
Services Tailored to Your Industry
User Activation Email Sequences
Behaviorally triggered onboarding email flows that guide new users to their first value moment — integrated with your app's event tracking for maximum relevance.
Freemium Conversion Campaigns
Usage-triggered upgrade sequences, trial expiry flows, and plan comparison campaigns that convert free users at the optimal point in their in-app journey.
Re-engagement and Win-Back Flows
Personalised re-activation campaigns for dormant users — pulling their last in-app activity to make every re-engagement email feel individually relevant.
App Store Rating Campaigns
Systematic review request sequences that identify happy users and route them to the App Store — improving your rating and organic download velocity.
Real Results for Real Brands
Productivity mobile app (iOS + Android)
Day-30 retention at 9% — most users churned before experiencing core value.
Health and fitness app subscription
Annual plan conversion under 8% and no structured email programme outside transactionals.
Email Designs That Convert
"We were laser-focused on in-app messaging and completely ignored email. Excelohunt showed us that email is what drives reactivation for users who've gone dark — and built us flows that brought back thousands of users we'd written off. Game-changing."
Arjun Kapoor
Head of Growth, A consumer mobile app
Ready to Make Email Your #1 Revenue Channel for Mobile Apps?
Get a free email audit tailored to mobile apps brands.
Frequently Asked Questions
We work with your engineering team to pipe app events (sign-up, first session, feature used, plan limit hit, last active date) into your ESP — Klaviyo, Customer.io, or Braze. These events then trigger the right email at the right time without manual intervention.
Customer.io for event-heavy apps with complex behavioural triggering needs. Klaviyo for apps with an e-commerce component. Braze for high-volume consumer apps needing push + email + in-app coordination. We help you choose based on your engineering capacity and budget.
Yes. Email is platform-agnostic — we build sequences that work regardless of device. We do account for platform differences in review request campaigns (Apple vs Google Play store links and timing guidelines).
We track email-influenced retention — users who received a re-engagement email and returned to the app vs control groups who didn't. We also measure freemium-to-paid conversion rate, Day-30 and Day-90 retention rates, and revenue per user among email-engaged vs non-email-engaged cohorts.
Yes. Annual plan conversion is one of the highest-value email programmes for subscription apps. We build sequences that introduce annual pricing at the right moment, communicate the savings clearly, and handle annual renewal reminders to reduce involuntary churn.
Relevant Guides for Mobile Apps
Practical email marketing strategies written specifically for your industry.
How to Use Email to Get More App Store Reviews (Without Violating Guidelines)
App store ratings directly affect your download conversion rate. Here's how to build an email flow that consistently generates genuine 5-star reviews — and what to do when a user leaves a negative one.
How Mobile Apps Use Email to Grow Subscription Revenue: Upgrade Flows, Churn Prevention, and Win-Back Campaigns
A complete email strategy for subscription-based mobile apps — free-to-paid upgrade sequences, pre-cancellation intervention, and win-back campaigns that recover churned subscribers.
Mobile App Email Marketing: The User Activation Sequence That Turns Sign-Ups Into Active Users
Most mobile apps lose 70% of new users in the first week. Here's the email activation sequence that changes that — onboarding flows, feature discovery emails, and the re-engagement strategy that brings dormant users back.