The Supplement Market Is Crowded — Your Email Should Not Be Generic
Customers have a thousand options for protein powder. We build Klaviyo flows that differentiate your brand through education, trust, and perfectly timed replenishment.
Supplement brands we manage see an average 44% increase in subscription retention within 90 days
Managing Klaviyo for 30+ supplement and nutrition brands
Common Supplements & Nutrition Email Challenges — Solved
The Problem
Customers buy one tub then switch to whatever is cheapest on Amazon
Our Solution
Subscription-first post-purchase flows that lock in the reorder before the customer starts comparison shopping — combined with education on ingredient quality and sourcing.
The Problem
Compliance headaches make your marketing copy bland and ineffective
Our Solution
We write high-converting email copy using structure/function claims, transformation stories, and social proof — staying compliant while still being persuasive.
The Problem
Stack-building is your biggest revenue opportunity but customers buy single SKUs
Our Solution
Progressive cross-sell flows that introduce complementary products after the customer builds trust with their first purchase — not before.
The Problem
Subscription cancel rates spike after billing surprises
Our Solution
Pre-shipment notification flows with easy modification options, plus subscription value reinforcement emails that remind customers why they subscribed.
Services Tailored to Your Industry
Supplement Email Strategy
Compliance-aware lifecycle mapping, stack-building campaign plans, and segmentation strategies based on fitness goals, dietary preferences, and usage patterns.
Trust-Building Campaigns
Third-party testing highlights, ingredient deep-dives, athlete endorsements, and transformation stories packaged in emails that convert skeptics into subscribers.
Replenishment & Stack Automations
Timed reorder flows, subscription onboarding, stack-building sequences, dosage reminders, and win-back campaigns personalized by product and fitness goal.
Klaviyo Compliance Audit
Review of all email copy and flows for FTC/FDA compliance risks, plus optimization of flow logic, deliverability, and revenue performance.
Real Results for Real Brands
Sports nutrition brand
Subscription churn of 38% with most cancellations happening before the third shipment.
Vegan protein brand
Email list of 65K but open rates under 14% and flow revenue minimal.
Nootropics brand
Complex product requiring education — most customers did not understand stacking benefits.
Email Designs That Convert
"Selling supplements is 80% education and 20% promotion. Excelohunt gets that. They built email flows that actually explain our ingredients, time reorders perfectly, and upsell stacks without being pushy. Our subscription numbers are the best they have ever been."
Tyler Brooks
VP of Growth, A sports nutrition brand
Ready to Make Email Your #1 Revenue Channel for Supplements & Nutrition?
Get a free email audit tailored to supplements & nutrition brands.
Frequently Asked Questions
We use structure/function claims, focus on ingredient education and customer stories, and avoid disease claims. We recommend having a compliance attorney review launch campaigns. Our copy is written with compliance in mind from day one.
Yes. We create progressive cross-sell sequences that recommend complementary products based on what the customer already uses, their goals, and their engagement level. Timing is key — we introduce new products after the first positive experience.
Pre-shipment reminders with easy modification options, value reinforcement emails, usage tips, and milestone celebrations. We also build save-flow sequences triggered when a customer initiates cancellation.
Klaviyo is our core. We integrate with Shopify, Recharge, Bold Subscriptions, Stamped.io, Yotpo, and quiz tools. Everything feeds into Klaviyo for unified segmentation and automation.
Core flow rebuild takes 3-4 weeks. You will see revenue impact within the first 30 days as new flows go live. Full strategy rollout including campaigns and advanced segmentation takes 60-90 days.