Build a Skincare Routine Around Your Brand — Not Your Competitors
Beauty customers are loyal once they find what works. The problem is getting them past the first purchase. We use Klaviyo to educate, nurture, and convert trial buyers into lifelong fans.
Beauty brands we manage average 4.2x return on email spend within 120 days
Partnered with 45+ beauty and skincare brands scaling on Klaviyo
Common Beauty & Skincare Email Challenges — Solved
The Problem
Customers buy one product and never explore the rest of your line
Our Solution
Post-purchase education sequences that introduce complementary products at the right time — based on usage cadence, not arbitrary delays.
The Problem
Replenishment timing is guesswork so you miss reorder windows
Our Solution
Klaviyo flows triggered by estimated product depletion dates, customized by product size and usage frequency, with a gentle nudge before they run out.
The Problem
New product launches get lost in a crowded inbox
Our Solution
Tiered launch sequences — VIP early access, waitlist exclusives, social proof from early reviewers — that build anticipation instead of adding noise.
The Problem
High return rates from customers who chose the wrong shade or product
Our Solution
Pre-purchase quiz integration with Klaviyo to segment by skin type, concerns, and preferences — then personalized recommendations in every flow.
Services Tailored to Your Industry
Beauty Email Strategy
Replenishment-based lifecycle mapping, product education calendars, and segment strategies built around skin type, concern, and purchase behavior.
Campaign Design & Copywriting
Clean, ingredient-forward email designs with before/after storytelling, routine builders, and user-generated content integration that builds trust.
Skincare Lifecycle Automations
Welcome-to-routine flows, replenishment reminders, cross-sell sequences, review requests timed to product efficacy windows, and winback campaigns.
Klaviyo Performance Audit
Full analysis of your current flows, deliverability, segment utilization, and revenue attribution — with a clear roadmap to close the gaps.
Real Results for Real Brands
Clinical skincare DTC brand
Only 8% of first-time buyers made a second purchase within 90 days.
Clean beauty brand
Massive email list (200K+) but open rates had dropped to 12% due to poor segmentation.
K-beauty retailer
Customers bought trending products but had no loyalty to the store itself.
Email Designs That Convert
"Excelohunt understood that skincare email is about education, not just promos. They built flows that teach our customers how to use products, when to reorder, and what to add next. Our email revenue doubled in three months."
Rachel Kim
Founder & CEO, A clinical skincare brand
Ready to Make Email Your #1 Revenue Channel for Beauty & Skincare?
Get a free email audit tailored to beauty & skincare brands.
Frequently Asked Questions
We calculate estimated depletion dates based on product size and typical usage frequency, then build Klaviyo flows that trigger reminders 5-7 days before the product runs out. Different SKUs get different timing.
Absolutely. We connect quiz tools like Octane AI or Typeform to Klaviyo, storing results as custom properties. Every flow and campaign can then personalize product recommendations, content, and imagery by skin type and concern.
We use a drip approach — each email focuses on one ingredient or benefit. Short, scannable copy with links to deeper content. Education builds over weeks, not in a single wall of text.
Typically a 40-80% lift in flow revenue and a measurable improvement in repeat purchase rate. The exact numbers depend on your list size, product range, and current Klaviyo setup. We set clear KPIs during kickoff.
Yes. We integrate loyalty platforms like Smile.io, LoyaltyLion, or Yotpo with Klaviyo to trigger points reminders, tier upgrades, and reward redemption nudges inside your automated flows.
Relevant Guides for Beauty & Skincare
Practical email marketing strategies written specifically for your industry.
Email Marketing for Beauty Brands: The Complete Playbook
The definitive email marketing playbook for beauty and skincare brands. Flows, campaigns, segmentation, and strategies that drive repeat purchases.
How Beauty Brands Use Email to Amplify Influencer Content and UGC at Scale
Your best skincare content is probably sitting on Instagram, never reaching your email subscribers. Here's how to build an email strategy that turns influencer content and UGC into your highest-converting assets.
Replenishment Emails for Beauty & Skincare: Timing the Perfect 'Running Low?' Message
When a skincare customer runs out of their product and you're not in their inbox, a competitor is. Here's how to build predictive replenishment flows that land exactly when customers are ready to reorder.