Emarsys Emarsys Email Marketing Agency for E-Commerce
Emarsys (by SAP) is an omnichannel customer engagement platform with pre-built retail strategies. We help e-commerce brands leverage its AI and tactics — or evaluate whether a more agile platform delivers better results.
Why You Need an Agency for Emarsys
Pre-Built Tactics Need Customization
Emarsys offers pre-built marketing strategies (tactics) for retail, which is a great starting point. But templates aren't strategies — your brand needs customized approaches built on your specific data and customer behavior.
SAP Ecosystem Has Advantages and Constraints
As part of SAP, Emarsys integrates well with SAP Commerce Cloud and other SAP products. Outside the SAP ecosystem, the value proposition changes. We help you evaluate objectively.
AI Features Require Proper Data
Emarsys's AI predictions and smart insights are only as good as the data feeding them. We ensure your data architecture supports the AI features you're paying for.
What We Do on Emarsys
Tactic Customization & Optimization
We customize and optimize Emarsys's pre-built tactics for your specific e-commerce brand — adjusting segments, timing, content, and channel mix for maximum revenue.
AI & Predictive Feature Setup
We configure Emarsys's AI features — predictive segmentation, product recommendations, and smart insights — to drive automated, data-backed marketing decisions.
Omnichannel Campaign Orchestration
We design cross-channel campaigns using Emarsys's omnichannel capabilities — email, SMS, mobile push, and web — coordinated through the automation center.
Platform Assessment & Migration
We evaluate whether Emarsys's capabilities and cost align with your needs, and manage migrations to more efficient platforms when they don't.
Expert Emarsys Email Marketing
Emarsys is a sophisticated platform, but many e-commerce brands outside the SAP ecosystem find its value hard to justify. Klaviyo offers comparable e-commerce capabilities — predictive analytics, product recommendations, and multi-channel automation — with faster implementation, lower cost, and a stronger Shopify integration.
Get a Free Audit →How Emarsys Compares
| Feature | Emarsys | Klaviyo |
|---|---|---|
| Pre-Built Retail Strategies | Excellent | Good |
| SAP Ecosystem Integration | Excellent | None |
| Shopify Integration | Good | Excellent |
| AI/Predictive Features | Excellent | Good |
| Ease of Use | Good | Good |
| Total Cost of Ownership | High | Moderate |
Results on Emarsys
FAQ
Emarsys has strong e-commerce features and pre-built retail tactics. It's a solid choice for larger retailers, especially those in the SAP ecosystem. For Shopify-based brands, Klaviyo is typically a better fit.
Pre-built industry tactics, SAP integration, and omnichannel orchestration (including web and mobile push). Emarsys also has a slightly more mature AI personalization engine for large product catalogs.
If you're on Shopify and not using SAP products, Klaviyo is likely the better value. If you're on SAP Commerce Cloud, Emarsys's native integration may justify staying. We help you do the math.
Moderate to complex depending on how many Emarsys features you use. We typically complete migrations in 4-6 weeks with full data preservation and workflow recreation.
Yes. We audit your tactics, segments, and AI configurations to find improvement opportunities. Many Emarsys accounts underutilize the platform's AI and personalization features.
Ready to Maximize Emarsys?
Get a free Emarsys account audit and see where you're leaving revenue on the table.