Recover Revenue You're Already Losing at Checkout
The average e-commerce store loses 70% of carts. Our Klaviyo abandoned cart and checkout flows recover 15-25% of that lost revenue with precisely timed, psychologically-driven email sequences that bring buyers back without training them to wait for discounts.
What Happens at This Stage
Cart Recovery Architecture
We build multi-stage abandoned cart flows in Klaviyo with 3-5 emails, each with a distinct psychological angle: reminder, social proof, urgency, objection handling, and final incentive. Timing between emails is optimized through A/B testing specific to your product price point and purchase cycle.
Checkout Abandonment Optimization
Checkout abandoners are your hottest leads. We build separate flows for checkout abandonment (distinct from cart) that address the specific friction points that caused the drop-off: shipping concerns, payment trust, return policy questions, and price sensitivity.
Dynamic Urgency & Scarcity Messaging
We implement real urgency signals in Klaviyo: actual inventory counts, genuine sale deadlines, and authentic popularity indicators. No fake timers or manufactured scarcity. Real urgency converts better and protects your brand reputation long-term.
Price Sensitivity Segmentation
Not every abandoned cart needs a discount. We use Klaviyo's predictive analytics and purchase history to identify which cart abandoners are price-sensitive and which just got distracted. Discount-sensitive segments get tiered incentives while others get value reinforcement.
How We Handle This Stage
Bottom-of-funnel is where email revenue is won or lost. We build conversion flows that respect the buyer's intelligence, address real objections, and create genuine motivation to complete the purchase. Every flow is split-tested, every email is optimized, and every incentive is strategically deployed to maximize revenue without eroding margins.
Flows & Campaigns We Build
Abandoned Cart Flow (3-5 Emails)
Email 1 (1 hour): Clean cart reminder with product images and one-click return link. Email 2 (24 hours): Social proof and review highlights for carted products. Email 3 (48 hours): Objection handling addressing common purchase barriers. Email 4 (72 hours): Urgency angle with real stock or demand signals. Email 5 (96 hours, conditional): Tiered incentive for price-sensitive segments only.
Checkout Abandonment Flow
Separate from cart abandonment, this flow targets subscribers who reached the checkout page. Messaging addresses checkout-specific friction: shipping cost transparency, payment security reassurance, return policy highlights, and estimated delivery information. Conversion rates are typically 2-3x higher than standard cart flows.
Browse Abandonment (High-Intent)
Triggered when a subscriber views a product 2+ times or spends significant time on a product page without adding to cart. Delivers product-specific content, comparison information, and customer reviews. A softer approach than cart abandonment but still highly effective at 3-5% conversion rates.
Price Drop Alert Flow
Monitors products that subscribers have viewed or carted and triggers an automated email when the price decreases. Leverages Klaviyo's catalog integration to pull real-time pricing. These flows see 8-12% conversion rates because the timing and relevance are perfect.
Back-in-Stock Notification
Captures subscriber interest in out-of-stock products and triggers instant notification when inventory is replenished. We build urgency into these emails with real remaining-stock counts. Back-in-stock flows consistently deliver the highest conversion rates of any automated flow, often exceeding 15%.
Last-Chance / Expiring Cart Flow
For brands with cart expiration policies or limited-inventory products, this flow sends a final notification when carted items are at risk of selling out or when a held price/discount is expiring. Genuine scarcity messaging drives 10-14% recovery rates.
Benchmarks & Results
| Metric | Industry Avg | Excelohunt |
|---|---|---|
| Abandoned Cart Recovery Rate | 3-5% | 15-25% |
| Abandoned Cart Flow Revenue per Recipient | $2.50-$5.00 | $12.00-$22.00 |
| Checkout Abandonment Recovery Rate | 5-8% | 18-30% |
| Price Drop Flow Conversion Rate | 3-5% | 8-12% |
| Overall Bottom-of-Funnel Revenue Contribution | 8-12% of email revenue | 25-40% of email revenue |
How This Plays Out Across Industries
Luxury & Premium Goods
A luxury handbag brand had a 78% cart abandonment rate but refused to discount. We built a 4-email cart flow focused entirely on craftsmanship storytelling, celebrity social proof, and authentication guarantees. Zero discounts. The flow recovered 19% of abandoned carts at full price, generating $340K in recovered revenue in Q4 alone.
Electronics & Tech
A consumer electronics brand's cart abandonment was driven by comparison shopping. We built flows that included spec comparisons, warranty highlights, and real customer setup photos. The checkout abandonment flow addressed shipping insurance and return policy concerns specifically. Combined recovery rate: 22% with an average order value of $185.
Beauty & Cosmetics
A cosmetics brand used Klaviyo's predictive analytics to split cart abandoners into discount-sensitive and non-discount segments. Non-discount abandoners received shade-match reassurance and application tutorials. Discount-sensitive abandoners received a tiered offer (free shipping, then 10%, then 15%). This approach recovered 24% of carts while reducing discount costs by 40%.
Outdoor & Adventure
An outdoor gear brand built season-specific cart abandonment flows. Summer cart abandoners for camping gear received trip-planning content alongside recovery emails. Winter abandoners for ski equipment got resort guide content. The contextual approach drove a 17% recovery rate versus their previous 4% with generic reminders.
Let Us Optimize Your Bottom of Funnel Strategy
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