Brian Icenhower of The Real Estate Trainer has a great tip. Some of it is super-scripted and sleazy, and some of it is just plain outdated. The art of the personal written word is dwindling. Under that simple system they end up calling everyone in their SOI twice a year. I stay in touch with my people, past present and to come, with a monthly . If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Ill be happy to do the research and get back to you quickly. SOI. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Huh? Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. make an informed decision when buying or selling a house. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. If this has happened to you, you need to re-engage with those people. This field is for validation purposes and should be left unchanged. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. 6. Still not sure how to write it? Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. In todays market, there are many different lead sources you can use to grow your business. Pro Tip for TikTok: This is a fun one. Finally, the art of copywriting is helpful too. Its okay if you have gotten away from being in touch with your SOI. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! All that I need from you is to verify that I have the correct home address and email address for you. Do you have something you could YAY-ME about to your sphere? It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. This raving fan then tells their close connections about you which in turn builds your sphere of influence. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 That is why it is important for you to pay close attention to your sphere of influence real estate agent. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Your first thought might be My sphere of influence? The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. But truly great SOI and referral marketing isnt about selling.. Before I started using email marketing, my business was struggling. It is such a surprise when someone takes the time to send a note that is personal. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. This is a great way for you to demonstrate that you are knowledgeable about the local area. I hope you and your family are doing well. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. That way, you stay in the loop on what is happening in the local area. emails to my SOI.. just can't do it. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Where you make your list will depend on where you are in your business. It could even be that they are having some work done on their house and need some recommendations. Their new listing or recent sale? Its really simple. People in your sphere include your friends, family, former clients, and their second-order contacts. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. All because of one fundamental business driver: Authenticity. But how many agents actually take that advice? Why Is Growing Your SOI So Important for Real Estate Agents? They build their spheres of influence through charity and service rather than passing out business cards.. March 04, 2012 08:13 AM. As a real estate professional, you have a lot of connections and vendors you know and trust. It's been way too long since we've seen each other. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. ActiveRain, Inc. takes no responsibility for the content in these profiles, But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. The name of the game is Listing E-Alerts. Share your reason for becoming a Realtor. You can collect those business cards virtually if you want them. Then, see if they will need assistance finding a spot that has more room. If you really want to make a positive impression, then you may even want to publish in these journals. In real estate, you have to develop a strong relationship with the buyer or seller. Howd you get into it? Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. It has success written all over it. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. There are a lot of questions that we have the ability to address for our clients. People love to look into each others lives, which is why we all love social media. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. For most people, their home is their most valuable asset, and its also their biggest liability. Great way to phrase the letter - saying thanks to the client is always a must! So take a different approach. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. What's the reason you're reporting this blog entry? (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Are you tempted to use AI to write blog posts? When you target through every channel like this, you are in your SOIs brain. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Then, make sure you invite people to hang out with you for your charge. Thanks for shring this Yah-me. (One of my recent clients almost got badly burned by an inflated zestimate!). You can do this by adding value coming from contribution and giving them something they want. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. You may think that you are so busy that you will never have time to go to another networking event. It's helpful to the recipient and offers them something of value, INFORMATION. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Save my name, email, and website in this browser for the next time I comment. I mailed them a postcard because I was afraid to pick up the phone and call them. That detracts value. Love it or hate it, email cannot be ignored. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. There are so many ways for real estate agents to generate business. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. But, there is next time, so thank you so much. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way.

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