Youre doing ad injection into the feed? The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Crypto company Gemini is having some trouble with fraud. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Ill end on this. Humans have a predilection for overcomplicating things. Launching in early 2019, the podcast will be co . I do. Its good content. You should start one. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Big Money Players and iHeartPodcasts. People trust podcast content more than they trust what they see on social media by like 60 percent more. Into the whole thing? Why did you want to sell to iHeart? Film series [ edit] StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Is that how it goes when you talk to these folks? You got it. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its probably cheaper to buy those shows, it might be cheaper to produce those shows. See omnystudio.com/listener for privacy information. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . We all did it. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Most of them are like, Facebook wont give us the time of day. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Its also how we got here. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. It didnt go well for him either. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . A very special episode discussing the difficulties of bullying with a 10 year old girl. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. We started a company with Will Ferrell called Big Money Players. Subscribe to our daily newsletter! It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Ron Burgundy! Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! But yes, weve seen that convert. Both are completely okay and actually really perform well. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Its a great point and question. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The. I think they know the effect, long-term, that you have when you stop marketing. Its not mutually exclusive, first of all. Ill give you an example of a show. Ron and Carolina get advice about how to navigate the dark web. To put it simply, we have a platform. Wheres the tension there? Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Is there any tension there at all? A million monthly downloads or more is a ton. I think thats it. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Everyone does it. Yeah. 2023 Big Money Players and iHeartPodcasts. We also have a digital marketing team, I forgot that in the org chart. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. I fell in love with this medium 10 years ago. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. You should subscribe to it. Its gone. In some part, because of what Apples moves are, but its getting harder. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Join America's favorite . It thrives when it is a widely distributed medium. About. Episodes. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. The math works out with subscription, but Im not sure how it works out with advertising. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Its not the kind of game that is usual in this industry. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Aren't. Real. You can feel however you want about it, but we all did it. Hello, my friend. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Our partners at Work x Work. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Theres a sigh of relief from the YouTube people somewhere. In fact, it was always there, but now it has exploded. The oldest one, Pierce, is 17. We have a few minutes left. Eighty million a week is the more interesting stat to me. I want to come to exclusives and to consolidation. All I see is this constructiveness across these two segments. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. I know you do. If you can never get enough true crime Congratulations, youve found your people. The standard Facebook line is, Okay, youre going to find your customer. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. I dont know. Hes fantastic. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. And everything in between. That is some real Silicon Valley stuff. Some of this is obvious. It is a centralized medium when it comes to RSS feeds. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. It has been fun, if nothing else. That was my next question there. Perhaps its because there is nothing broken in the distribution and monetization model today. In the podcast, she . Do you care? While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. You have an ad load that is light. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. This is what they do really well. It made it the medium that the internet promised creators it would give them but hadnt yet. I know that sounds crazy. Thumbs up or thumbs down, library. We were talking about these giant platform companies. The only reason we have that number is because of broadcast radio marketing. I just need answers.. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. You just saw it happen. Weve earned this. We have a whole newsletter for podcasters. Carolina Barlow: Co-Host, Writer, and Producer. Was Great. Thats not really how it works. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. This is the org chart question now. I mean, aside from the iHeartPodcasts app, obviously. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. I have nothing else to say. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Sometimes these restructures are a little bit fake. Thats an insanely large but insanely accurate number. We take this for granted as creators, as publishers, and as networks. Ill give two answers. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Podcasting is a mass-reach medium. Broadcast radio is a highly formatted media type. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. On iHeart Media. Dynamic ad insertion and geo-targeting made lots of stuff possible. Is that part of your business affairs team, just selling the IP out? How do you do it? So far, that is all we know, which is a shame. We havent even discussed the trust issues that are very real on social media. I was like, I dont need you to talk more. iHeart does a lot of new things. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. There is nothing broken in the podcast distribution and monetization model today. Its a great question, because Ive been on both sides of that. Yeah, youre right. Malcolm Gladwell has an existing slate of shows. Thats what were trying to true up. I can talk about the things I cant talk about on the radio. This was a year ago, and so now hes like, Whatever, dude. You take the point. Well do standard, straight-up, quick-turn, host-read ads. Inside iHeartMedia, its an audio company. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . WARNING: This episode was haunted by a ghost. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Its because of the venture capital money. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. We try to organize them into slates that have EPs and producers on top of them. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? We may not have liked it, but there usually was a problem getting fixed. First of all, search engine optimization, period, is a version of what youre talking about. But I also think it fundamentally tripped up a little as a business model. It didnt hurt that this explosion hit podcasting. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . LOTS of podcasts have ads okay? Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Youve been more or less anti-subscription. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Its a massive amount of the stuff we take in and that we call the media. Ron explained: I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. He was like, I believe in this medium. Its what we do. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Have you had conversations with Spotify about making stuff exclusive? This has made podcasting different. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The core fundamental, pretty consistent business model of podcasting is a rev share model. All Rights Reserved, By submitting your email, you agree to our. I can get all three, all the time. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Each. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. We used Jun Group. Sure we are. Are you feeling the pinch of the ad downturn? We had a good relationship with Roger Goodell and the league. In fact, you almost certainly kill true creativity when you hit that moment. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. I think its high attentiveness at scale with partners that weve been able to maintain so far. I think weve said this publicly. Ron Burgundy is going live in the next season of his iHeartMedia podcast.

Lauren Talley Wedding, John Farley Wake Forest, Medicated Starburst Gummies 600mg, Articles I