raising cane's marketing strategy

raising cane's marketing strategy

WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will lead & direct the Business Unit Team. Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. Restaurants will always be the center of our business. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. Sign up here. Read all about our exciting new platform enhancements. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Lines and paragraphs break automatically. The various Support Departments or Functions are led by best-in-class experts. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Number 8860726. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Canes, Restaurant Marketing is executed through localized Caniac ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. We always are looking for great people to join in our journey, he said. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Simler brings nearly ten years of advertising and marketing experience to Raising Canes. Raising Cane's General Managers are sworn to secrecy Shutterstock According to a tweet from Raising Cane's itself, the chain's General Managers at each Kumaran pushed for Crew to share even more to further the engagement and value of the platform. WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Raising Canes certainly isnt the first chain to feature its employees in ads. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! WebRaising Cane's is famous for its signature sauce. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. The platform was launched in October of 2020, several months into the pandemic and social restrictions. We have only ONE LOVE(r) - quality chicken finger meals! Copyright 2023 Grabjobs Pte.Ltd. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. At Canes, Restaurant Marketing is executed through localized Caniac (Grass WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. WebRaising Cane's employs 8,303 employees. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. This job is no longer accepting applications. Want to receive job alerts for similar jobs? The latest from Restaurant Business, sent straight to your inbox. The Business Unit Leader will lead & direct the Business Unit Team. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! At Raising Canes, we support our Restaurants with both Business Unit & RSO support. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. You can break it down further by toggling to Segments. Restaurants will always be the center of our business. Regional Marketing Director job title. You will be responsible for developing and executing a roadmap that improves our attribution and measurement, facilitates incrementality testing, and adapts to changes in the broader One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! At Canes, Restaurant Marketing is executed through localized Caniac (Grass Scroll down below to view similar jobs . Step 2: Map Segments Learn more about This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. The various Support Departments or Functions are led by best-in-class experts. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. At Canes, Restaurant Marketing is executed through localized Caniac Restaurants will always be the center of our business. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 The various Support Departments or Functions are led by best-in-class experts. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner. Lensa, Inc. - Lensa is a job search engine. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. Not ready to apply? Sign In The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. GrabJobs is the no1 job portal in the US, connecting you to thousands of jobs fast! WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. They have a track record of precision, they optimize operations, and they seek to hire that way too. Chipotle Mexican Grill is making another foray into the metaverse. WebMission, Vision, and Values of Raising Cane's. WebRaising Canes is a brand that values high performance. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Communication, connection, and care when it counts. demographic- men and women. Who knew our famous, sweet cream waffles could also be so much fun to wear? Waffle House President and CEO Walt Ehmer said (hopefully for the first time ever) in a statement. People in the H04 #College segment are 3.2x more likely to visit Raising Cane's. Crewmember must live in, or relocate to this Market. The various Support Departments or Functions are led by best-in-class experts. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. To find out more, read our privacy policy. Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 The Raising Cane's management team includes Bryan Brown (Chief Development Officer), Vince Severns (SVP Information For information on At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives company was founded by Founder Todd Graves in Baton Rouge, Louisiana. The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. WebRaising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Were not directly speaking about that at all But, obviously, once we start talking about our culture and our crew members, it would eventually drive recruiting channels as well.. Have fun on your path to success it all begins here. Get todays need-to-know restaurant industry intelligence. We are not an agent or representative of any employer. Raising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. Restaurants will always be the center of our business. For information on Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. Adidas bills the shoes was batter-like in color, with a waffle texture embossed around them. At Canes, Restaurant Marketing is executed through localized Caniac We are always interested in feedback and suggestions from our customers about our restaurant operations. Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. Consider the chains sales in 2016 were about $576 million with about 250 units. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. The Area Director is focused on near-term, restaurant-level results in the Area which in turn create sustainable, long-term value for the companys Owner, Crewmembers and Shareholders. Gaining productivity by innovating the digital employee experience. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. With Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Raising Canes workers took cell phone photos to submit to the campaign. public relations, brand strategy and In an exclusive interview with Mashed, Graves revealed Marketing Bites: Expect to see more chains promote their workplace culture. The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. WebRaising Canes, the restaurant brand known for its ONE LOVE, chicken finger meals, recently launched a communication platform called 1LV Crew, developed in partnership Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. geographic- states that contain Raising Cane's restaurants. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. Just announced! Marketing Strategy Cont. Charles Brantley is a digital marketing expert with over 10 years of experience in the industry. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. How can you stand out? The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. At Raising Canes Chicken Fingers, our concept is focused and unique. Lensa, Inc. - Lensa is a job search engine. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will lead & direct the Business Unit Team. Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: The three-month One Crew. WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. Here's a list of some of the top trending technologies and APIs used by Raising Cane's. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. Restaurants will always be the center of our business. requesting a reasonable accommodation Communications Manager job title. WebTARGET MARKET SEGMENTATIONS. We have only ONE LOVE - quality chicken finger meals!

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raising cane's marketing strategy

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